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Marketing Operations Manager

About Research Square

Research Square Company, a five-time INC 5000 award winner, exists to make research communication faster, fairer, and more useful. Through our industry leading preprint platform, Research Square, research promotion tools, and AJE’s comprehensive suite of manuscript preparation services, we are proud to have supported over 2.5 million authors in 192 countries since our founding in 2004. Across all sides of our business, our team of former researchers and publishing industry professionals truly understand the importance of sharing research results with the world. By helping researchers communicate their work more effectively, we accelerate the pace of global discovery and advancement.

Job Summary 

Reporting to the Director of Marketing, the Marketing Operations Manager will ensure marketing programs and platforms are optimized and measured. You will also be responsible for the implementation, maintenance and effective use of  technology systems that meet or exceed best practice, are aligned with sales, scalable, and ultimately provide an excellent customer experience while driving business growth.

Essential Functions 

  • Develop and evolve the strategy for success of the marketing automation platform and marketing technology systems with a focus on revenue generation through process and efficiency improvements in the sales and marketing funnel.
  • Lead the deployment, development, training, optimization, and maintenance of the marketing technology stack, in particular, Salesforce and Salesforce Marketing Cloud.
  • Ensure marketing and sales team members are properly trained to deliver the right message to the right person at the right time, with clean and effective data measurement in place.
  • Manage cross-functional projects and relationships with product and operations teams and to ensure proper deployment, integration, and usage of marketing tech stack into other Research Square systems.
  • Own and execute the opt-in and compliance programs from an operational, strategic and implementation standpoint, and continually ensure compliance.
  • Own the strategy behind building and scaling strategic marketing automation workflows and programs for long-term effectiveness of systems while delegating out tasks to the marketing team.
  • Work with sales and marketing to establish and maintain scalable processes that ensure best practices in campaign and lead management for inbound and outbound marketing.
  • Work with the data analyst to ensure an accurate view of marketing performance, business contribution, and effectiveness of the attribution model.
  • Communicate strategy, results, and recommendations effectively to sales and marketing leadership.
  • Evaluate new technologies to improve and optimize marketing team performance.
  • Other duties as assigned

Knowledge, Skills, and Abilities. 

Education 

  • Bachelor's Degree in related field or equivalent work experience  
  • Master Degree in related field preferred, but not required 

Experience

  • 5 plus years of experience in executing highly effective marketing automation programs.
  • Intermediate to advanced proficiency with Salesforce Marketing Cloud
  • A track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.
  • Ability to prioritize, organize, and balance both short and long-term goals.
  • Data driven with strong quantitative and analytical skills; ability to think in terms of LTV, ROI, and impact on the bottom line of the business.
  • Comfortable and energized operating in a fast-paced remote environment.

Work Environment  

  • Relocation is not required as this position can be remote based.  
  • This is a US based role. 

Working at Research Square Company

Our team embraces and fuels change, fights for simplicity, invests in customers’ success, and applies a data-driven approach to continuously improve and magnify our impact. We have developed tools and services that have been adopted by major international publishers to improve the publishing experience for their authors.

We are a high-growth, family-friendly, and mission-driven company that regularly wins awards for our workplace culture, pace of growth, and innovations. Our organization is casual and flexible while also being stimulating and dynamic. We have a results-focused work environment.

Workplace Recognition

  • Sloan Award for Workplace Flexibility (2011, 2012)
  • When Work Works Award (2014, 2016, 2017)
  • NC Parenting Magazine’s Family Friendly 50 (2013, 2014)
  • Triangle Business Journal's Best Places to Work (2017, 2019, 2020)
  • NCBC Breastfeeding-Friendly Employer Award (2017)
  • Family Forward NC Featured Business (2019)

Research Square Company’s policy is to provide equal employment opportunity in all its employment practices without regard to race, color, religion, sex, national origin, citizenship, ancestry, marital status, protected veteran status, military status, age, individuals with disabilities, sexual orientation, or gender identity or expression or any other legally protected category. Applicants for US-based positions with Research Square must be legally authorized to work in the United States. Verification of employment eligibility will be required as a condition of hire.

Research Square supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email Recruitment@researchsquare.com. General inquiries, such as those regarding the status of a job application, will not receive a reply.

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